Erich Stauffer

  • Market Sophistication Levels

    Market Sophistication Levels are about selling differently based on competition level and the degree of public sophistication about your product and market. They are based on a book called Breakthrough Advertising by a copywriter named Eugene Schwartz. Vishen Lakhiani popularized it in his video (below). Market Sophistication has 5 levels. To get people to buy or…

  • The eReader Revolution

    How eReaders taken over the tech news and gadget landscape? Find out by reading more about ebook readers and their accessories at Managing Actions.

  • Analyzing Actions

    I decided to do a little research on how this blog was doing.  I went to Google Analytics, which records data on what keywords visitors use to find this site and exported the data into Microsoft Excel.  Data has a funny way of changing your realities from what your gut thinks to actual reality.  What…

  • Television Re-Defined

    The lines between television and the Internet have been blurring so long I hereby no longer define television as a device which sits in your living room, but as a medium that can be played anywhere. I can play television on any device I choose. I have come not to be thankful that the shows…

  • 10 Ways Twitter Will Change American Small Business Forever

    Ultra-Local Marketing – direct communication between business owners and their local markets allows for business large and small to add a personal touch and an heir of transparency to give them a human edge in an increasingly no-touch technology world awash with noise. Networking Old-World Advertising – the still-successful outdoor advertising and television commercials are…

  • Marketing Research for New Business Ideas Using Twitter

    I’m going to use Twitter as a marketing tool. I’m going to search for “wish there was a way to” “i would pay for” “i want but” and see what I come up with for possible products or services for a business. “wish there was a way to” twitter feature: stop following people for certain…