-
The Average Cost of a Like on Facebook
What’s the average price for a Facebook like using Facebook advertising? Below are some real examples from ads I’ve ran on Facebook for three different Facebook pages. The first is an example of a poor (expensive) rate. It averaged $1.12 per page like. There are several reasons why this rate was high: The pictures I…
-
Facebook: The Journal of Our Times
Before Facebook, unless you kept a diary or wrote a blog, there was little recording of day-to-day events in most people’s lives. Some people made baby books for their children, but mostly just for their first or second child. But now, the combination of smartphone cameras and mobile apps, documenting our lives has never been…
-
eCommerce Blueprint 2.0
I started writing this in January of 2013 in response to the original E-Commerce Blueprint from December of 2012, but now, 2 years later, I have more perspective after having helped several e-commerce companies get started. In 2013 I wrote a basic outline of things I felt were important ways to market an e-commerce business:…
-
Why Google and Facebook Might Not Completely Disappear in the Next 5 Years
Forbes recently wrote an article about Why Google and Facebook Might Completely Disappear in the Next 5 Years, which had echoes what Malcolm Gladwell wrote about in Outliers, when it said, “Your long-term viability as a company is dependent on when you were born.” The author (and Forbes) were getting ripped on this article on…
-
Facebook Cover Photos
Unless you act before March 30th, Facebook will automatically change your Facebook Page to the new Timeline layout. This means that your business page will no longer look the same and therefore any custom tabs or images you created for your Facebook Page will move or be changed. The biggest change is the addition of…
-
Google+ for Business
Pages for Google+ Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers. And unlike Facebook, Pages for Google+ can actually help your SEO…
-
Facebook Buys Chai Labs’ for Semantic Search Technology
Facebook has acquired online search company Chai Labs for $10 million As Facebook vies to compete with Google and expand it’s search functionality from searching Facebook.com to searching the world wide web, it has looked to a vertically focused company steeped in Internet glory including Netscape and Andreessen Horowitz co-founder Marc Andreessen, LinkedIn chairman Reid…