Erich Stauffer

  • Books are the New Business Cards

    Denis Papathanasiou’s “A practical guide to selling ebooks online” on Hacker news, which reminded me about a report I compiled, but never published online. You may remember me running a local marketing meetup in Indianapolis. The content was posted on the board there, but since I stepped down, that meetup has since disbanded and the […]

  • New Kindle Fires Sparks Interest in Google Maps App Post

    My Map Strings web site has made $6.50 in ad clicks this month vs. ‘nothing’ most months (a 22,000% increase). I’m assuming this has something to do with Apple maps, but let’s look at the data: Visits started going up Sep 5 and peaked on Sep 6 at 42 visits a day, but averaged 30 […]

  • Forbes Gets Jeff Bezos

    I’ve written on Amazon before and about CEOs I admire, but until I read Forbes’ April 2012 article on Jeff Bezos entitled Jeff Bezos Gets It, I didn’t realize how much I admired the man behind the company. Bezos seems to embody Steve Blank’s ideas of customer development by making the customer first in all […]