Erich Staffer

  • The Average Cost of a Like on Facebook

    What’s the average price for a Facebook like using Facebook advertising? Below are some real examples from ads I’ve ran on Facebook for three different Facebook pages. The first is an example of a poor (expensive) rate. It averaged $1.12 per page like. There are several reasons why this rate was high: The pictures I…

  • Twitter Ads: My Experiment and the Results

    How Much Does a New Follower Cost on Twitter? That’s what I wanted to find out. I’d never ran a Twitter ad before. You can run ads for more than just new followers, you can also do it to drive more engagement (retweets, favorites, and clicks). I wanted to experiment with gaining new followers. I’d…

  • How to Identify a Micro-Niche

    How to find a profitable niche to start blogging about on your new mini-site In a previous post I wrote about how to monetize your blog, but I didn’t mention how to find a niche market to promote. There are many ‘rules’ about this, but while I may point out some, not all are going…

  • The Monetization Connection

    How to make money from a blog or mini-site Previously I wrote about blogging for profit, but didn’t go into detail about how to monetize the content. In other words, how do you make money from a blog? There are three primary ways to make money from a blog: 1. Ads – this is the…

  • Introducing a Brand New Way to Market Your Business

    Grow Your Business Organically A lot of SEO companies market how they will promote your business online using Internet marketing and online advertising techniques, but Erich Stauffer noticed a gap between where promotion stops and business begins and so we used social media management to not just promote your business, but grow your business. Digital Marketing…

  • Getting the Right Marketing Mix Using Social Media

    Currently there are many social websites that have created a platform for you to speak directly to and with your current and future customers.  There are also many tools that help manage this relationship, pushing the same content out to all platforms at once, or changing it slightly using built in rules.  There are no…

  • Indianapolis Dentistry Embraces Twitter

    An Indianapolis dentist has begun using Twitter to reach out to his patients in a way that he has never done before.  “I didn’t even know what Twitter was until I started using it,” said the dentist.

  • 10 Ways Twitter Will Change American Small Business Forever

    Ultra-Local Marketing – direct communication between business owners and their local markets allows for business large and small to add a personal touch and an heir of transparency to give them a human edge in an increasingly no-touch technology world awash with noise. Networking Old-World Advertising – the still-successful outdoor advertising and television commercials are…

  • Microsoft Debuts First Seinfeld Ad to Poor Reviews

    There was high expectations for Jerry when he was picked by Crispin Porter + Bogusky to headline Microsoft’s $300 million dollar ad campaign this year. Last night during the NFL season opening, the first Microsoft ad debuted. Immediately it was copied from DVRs to Youtube and people began to comment – mostly negatively. I have…