What’s the average price for a Facebook like using Facebook advertising?
Below are some real examples from ads I’ve ran on Facebook for three different Facebook pages. The first is an example of a poor (expensive) rate. It averaged $1.12 per page like.
There are several reasons why this rate was high:
- The pictures I used did not match the value proposition of the page I was asking them to like. They were randomly selected images.
- The ad copy I used was vague. It simply asked the user if they liked to learn online and if so, to like the page if they liked “learning online”.
- The page itself had little content. There were 4 posts over 3 years and one had to do with learning “how to make Mexican food”.
- The target audience and the content were out of sync. I was targeting business owners. They might not like to learn online.
- The budget was too small ($10/day). I have seen a lower rate for likes when the budget is higher because it is shown to more people.
Next is an example of a low (good) rate. The goal is to get down to around $0.10 (10 cent) likes. This one got down to $0.16 per page like with a budget of $7.00 per day.
There are several reasons why this rate was low:
- The target audience was clearly defined. I used marketing data from magazines to create a target demographic.
- The image used matched the audience. I used a picture of a woman that looked like the target demographic holding the product.
- The message matched the page. I asked people if they liked coconut oil and the page was about coconut oil.
- The page had a lot of content. Once visitors landed on the page they could see that it was about coconut oil.
- The page already had a lot of likes. People like to back winners (like attracts like).
What’s the average cost of a Facebook like?
$2000 was spent on multiple campaigns for multiple Facebook pages to get new likes, boost posts, and experiment with website ads (links from Facebook to outside Facebook) and so I now have an idea about what things should or should not cost. The average Facebook like costs $0.44. That’s the average cost of a like. The value of a like is another story.