Go-to-Market Product Manager at Blue Acorn iCi

As a #productmanager, my ability to navigate complex problems, propose innovative solutions, and guide cross-functional teams has allowed me to consistently deliver results over time.

I have been a Go-to-Market Product Manager at Blue Acorn iCi, a leading digital customer experience company, for over two years. In this role, I collaborated with delivery, strategy, marketing, and sales teams to bring new products and services to market with the goal of adding an additional $500M in revenue over seven years. I have a strong background in product development and user-centric thinking, allowing me to create innovative products that are market-centric and meet customer needs.

As the senior product manager, I collaborated with diverse teams to bring new products and services to market. I am proud to have played a pivotal role in adding significant revenue and improving the performance of e-commerce sites. My ability to navigate complex problems, propose innovative solutions, and guide cross-functional teams has allowed me to consistently deliver results.

Software or new features I have helped build as a product manager and how many customers it serves

At Blue Acorn iCi (BAiCi), one of our large, dog treat clients wanted a new, direct-to-consumer site (Greenies) built with a product recommendation quiz that would allow people to enter information about their dog and it would recommend a treat. Working with the development team, the client, and the client’s vendors, I worked to create and build a solution that met the client’s specifications. It involved custom code and metafields within Shopify; the Bold Subscription app; and integrations with Salsify. Because of the name brand of the site, it gets thousands of visitors to it a month.

Another BAiCi example is a flash sale site (NBC’s TODAY Steals & Deals) that needed to be both “open” and “closed” at the same time depending on how someone accessed the site. Working with the developer, we came up with a method that uses a landing page to store a cookie that when present, chooses a different theme experience for the user. Absent that cookie the site appears to be closed, but with the cookie the site appears open. This served tens of thousands of visitors a month.

New functionality release schedule to customers (and which development methodology I follow (agile, scrum, kanban, etc.)

At Blue Acorn iCi, we followed 2 week sprints with releases about every 2 sprints. These releases were accompanied by detailed documentation. Blue Acorn iCi used a customer demo approach to explaining the changes to the client, which I also employ.

We used Agile methodologies in a scrum style with the goal of delivering value in each sprint, however at Blue Acorn iCi, waterfall was also used at the beginning of a project.

My most recent major product release, the new functionality that was delivered, and my role in the launch 

My most recent major product release was the creation of the new, Go-to-Market Team at Blue Acorn, which involved creating a business case, forming job descriptions, creating a RACI diagram, and creating processes. One of the features of the new department was an online form that allowed new ideas to be submitted from inside the company and the corresponding review process and reward system that went along with it. I helped create slides for the launch at our company meeting, but my peer is the one who ultimately gave the presentation.

My experience working directly with customers and my reasons for considering a consultative and customer-facing role

At Blue Acorn iCi, I regularly worked directly with clients and I loved it. While it can be challenging at times, the filter-free access adds both added responsibility and clarity. I also worked directly with clients at GoServicePro.


  • Collaborated with Delivery, Strategy, Marketing, & Sales to bring new products & services to market
  • Responsible for adding an additional $500M in revenue over 7 years to meet $1B revenue goal
  • Managed a $65M/yr e-commerce site with a 10% average increase in performance YoY
  • Created a custom, product recommendation quiz app that integrated with the PIM, Salsify
  • Co-developed a solution for a “closed” flash sale site to be “open” via a ‘key’ URL being visited
  • Continuously improved the product development process in partnership with key stakeholders
  • Communicated and maintained the vision, strategy, and roadmap for current and future products
  • Created diagrams, visualizations, and presentations for key stakeholders and executives
  • Played a pivotal leadership role managing new initiatives across cross-functional teams
  • Guided and supported teams while taking direct responsibility for initiative components
  • Navigated ambiguous problems, proposed innovative solutions, and executed them
  • Managed a cross-functional team including Analytics, Marketing, Development, IT, and Finance
  • Operated both strategically and tactically between big-picture thinking and attention to detail
  • Effectively communicated, bridging the gap between technical and non-technical stakeholders
  • Had a track record of building positive relationships, mentoring others, and influencing others
  • Managed Jira projects and feature planning, roadmapping, and backlog management
  • Showed strong quantitative, analytical, and problem solving skills


  • Agile Methodologies
  • Business Development
  • Product Management
  • Project Management
  • Analytical Skills
  • Product Lifecycle Management
  • Sales Pipeline Development
  • Business Analysis
  • Marketing Strategy
  • Business Strategy

About Erich Stauffer, Product Manager

With over 15 years of professional experience, including executive-level expertise, I am well-equipped to tackle complex and ambiguous challenges. I leverage my credentials as a Shopify+ certified professional to manage and optimize e-commerce platforms, integrate software solutions, and implement data-driven decision-making practices. I am passionate about driving innovation and growth, fostering collaboration, and promoting continuous improvement. I am seeking meaningful challenges that will offer personal and professional growth opportunities, enabling me to make a significant impact on your business.

I am excited about innovation, efficiency, data-driven decision-making, and delivering exceptional user experiences. With over 15 years of professional experience in product management, project leadership, and fostering innovation, I am eager to bring my strategic thinking, leadership abilities, and passion for innovation to your team. Throughout my career, I have been privileged to lead cross-functional teams, develop customer-centric products, and drive business growth.

Contact me on LinkedIn to hire me.