Product Manager

A Product Manager must be passionate about defining, developing, marketing, selling, and supporting solutions in a highly competitive environment. The role includes strategic planning activities such as establishing and executing a product line vision throughout its lifecycle. It also includes hands on tactical support for customers, sales, and marketing.


  • Analyze market research, industry data, sales results and individual product sales performance to determine product line direction and supporting product development, sales and marketing strategies.
  • Create annual revenue, product development, and supporting resource plans for assigned product line(s).
  • Perform market research, conduct customer interviews, analyze sales data, and extract sales, applications, and engineering input to identify market-driven product/service development opportunities and generate supporting business cases.
  • Partner with Engineering to create product definitions (including feature/functionality requirements, performance specifications, and COGS goals) and establish product development project plans (including determination of overall timeline and identification of key milestones).
  • Collaborate with Sales, Applications Engineering, and Communications to establish and execute new product introduction and go-to-market strategies.
  • Establish pricing strategies, tactics, and programs to drive revenue and achieve profitability goals.
  • Create sales enablement tools including customer presentations, competitor analyses, demonstration guides, etc. and provide support for customer demonstrations, customer training, tradeshows, and overall business development.
  • Collaborate with Communications and Sales on defining and implementing marketing programs and campaigns as well as sales promotions.
  • Partner with Communications to generate customer value-based marketing messaging and supporting collateral including technical articles, application notes, white papers, webinars, videos, website content, etc.
  • Manage product line roadmaps introducing and discontinuing products as they move through the product lifecycle.

Education and/or Experience:

Bachelor’s degree in Science and Math.

  • Greater than 3 years of Product Management or Product Marketing experience
  • Passion to continuously learn and gain industry and product knowledge
  • Experience performing B2B sales planning, sales forecasting, and competitive pricing analysis
  • Experience conducting market research and analysis of data to form strategies on existing product line extensions and/or new product development
  • Experience generating strategic product roadmaps and detailed plans
  • Outstanding written and verbal communication skills
  • Proven effective organizational skills