Big Opportunities No One Claim Yet

A while back I wrote about a new trust system for the Internet called, “YourSCOR – A New Metric for a New Economy”, which is an idea for a Self-Collected Online Report, or SCOR for short. It would be similar in use to how a FICO score works today, but instead of being built from credit history, it would be built from social transactional history such as your Klout, Ebay, or Amazon score. It could also include your FICO score, but that would only be one part of it – just as your credit history is one part of who you are as a person.

As Marc Andreessen pointed out in the May 2012 issue of WIRED magazine, the Internet in Netscape’s day was all about anonymity, but today, there is a large push toward knowing exactly who you are online. Google was part of that push when it required all Google+ users to use their real names instead of pseudonyms.


That’s because it’s hard.

But don’t hackers like hard problems to solve? Don’t they want to change the world? The problem with hard problems is that they are hard. I later regretted writing Problem Solver Seeks More Things to Fix because of all the problems that came sans-knocking wood afterward. I won’t laundry list you, but it made me rethink the whole “hard problem” love thing.

Reverse anonymity is not the only trend happening on the Internet today. There’s also a move towards hyper-localism. In a world with perfect information, there would be no need to travel farther than the nearest location to get what you want and the Internet+Mobile Apps is bringing us closer and closer to 100% knowledge of our surroundings. This knowledge allows us to make better decisions and #shoplocal.

So what’s the next big thing?

In my last article about Why Google and Facebook Might Not Completely Disappear in the Next 5 Years I talked about how Forbes thinks Google might not know how to pivot to mobile. My guess is because their going to leap over it and create the Next Big Thing: Google Goggles.

Why are Google Goggles the next big disruptor? Because they can do everything cell phones can do, but better. Why do you need a mobile phone when you’ve got a heads-up, augmented reality GPS device with retina and voice recognition? Does all of that exist today? No. Will it eventually all fit on a contact lens? Probably.

Almost everyone thought Google bought Motorolla to enter the mobile marketplace or to get access to their patents. What if it was to create a whole new industry around a new way of interacting with the world? The same world they helped organize? Now that’s an augmented reality.