Apps that do the same thing, but can be branded for different businesses under a licensing agreement or for a large fee are white-label apps.
Major brands, universities, chambers of commerce, and businesses are all in need of certain types of mobile apps that don’t need to be redeveloped, just re-branded. Appetyte makes trivia and location based guide applications for the iPhone.Whiteapp is “a directory of mobile applications (apps) that serve as building blocks for yours. Starting from an existing application saves a lot of creative and production cost.” Their white label apps directory featuring a shopping cart app, not 1, but 2 augmented reality apps (1 and 2, a QR reader, desk clock, and a GPS store finder – just to name a few. One other example is FormEntry, which is an app that handles forms that can be what they call “private labeled”, which is another word for “white label”.
How the white label app purchase and rebranding process works
Your marketing or technology agency inquires about or identifies an app that is currently available to be white-labeled and the price for re-skinning it. You then propose the idea and it’s price to your client. The client is delighted with your proposal and price and says, “Yeah, go!” Everybody discusses objectives over beers or coffee. The best method of implementation is discovered. The details are written up and agreed to. You provide the clients relevant assets (pictures, logos, text content) to the developer. The developer makes it shiny, new and awesome. The application submission and acceptance process with Apple or Android is started and once accepted, you’re published for a fraction of the cost of a totally new app development.
Both Appetyte and WhiteApp are located in the UK, but we use an iPhone developer in the US called Orange Group Apps who we are currently in discussions with creating a white label app to reskin and sell to prospective markets all over the US. If you are interested in developing an iPhone app in Indiana or are willing to work remotely with the developer, consider Orange Group Apps. We have been really pleased with their work and they are a great couple of guys on a personal level. They have helped us through the app development process all the way through helping us manage ad networks and the Apple app submission process.