Erich Stauffer

  • Social Media Dashboards

    Are you still using a spreadsheet to collect your social media data? Me too. Here is how I’m trying to automate marketing analytics. Every morning I manually calculate metrics like the number of Shopify orders, the number of Facebook likes, and the number of Twitter followers (to name a few). I started to wonder, “How…

  • Sales Insight from Google Analytics Service Providers

    Google Analytics’ Service Providers listing can give you insight into who is visiting your website each month. I was showing one of my client’s their web statistics for the month via Google Analytics and discovered that there was some useful information that I hadn’t been sharing before. When I showed them the Visitors section I…