How to Survive the Summer Slump

There’s an old saying, “You can plant a tree any month with an ‘r’ in it,” which means you’ll have the most success during the months with more naturally occurring rainfall. Of course you can plant trees any month of the year (as long as the ground is not frozen), but from May to August you’re going to have to water the trees to keep them alive. The same thing is true for building up an Internet business because if traffic is rain, then it ‘rains’ the least in months without an ‘r’ in them, which may explain why September traditionally sees the most traffic and is the most productive month. The correlation between traffic and productivity is thought to be because people are getting ‘back to work’ and feeling refreshed after the many events and vacations they took over the summer. Taken a step further, the reason for the down-turn in Internet traffic is probably due to those same events and vacations – and generally people are inside less. Yes, people browse the Internet on their phones, but most Internet (non app) purchases are made from a traditional computer browser.

So what does that mean for Internet marketers?

The first step is to recognise what is happening. You can’t and won’t change human behavior, but you can do two things to help keep your business from experiencing a summer slump:

1. Build during the down time.
2. Build for the down time.

Build during the summer for fall, winter, and spring sales

If most to all of your traffic is organic, you’re going to want to build and backlink before you expect the most sales. It doesn’t make sense to build and launch a new web site or product for Christmas in December. There is just not enough time to become a market leader. However, if you had built for Christmas during the summer, you would be poised for success come December.

Build web sites or products specifically for the summer down times

You may have heard of the Internet marketing term, “evergreen markets”, which means markets that are always in season. Commodities like food and energy are good examples, but evergreen markets are susceptible to downturns in overall traffic, so building a ‘summer niche’ during the winter months is recommended for riding out the summer slump. Some ideas include travel, outdoor sporting equipment, camping gear, or clothing.

6 Steps to Making Money Online

Using proven, repeatable techniques there is little risk and great rewards involved in marketing products for profit.

When you use keywords that people are searching for, you naturally drive traffic to your site, which in turn makes you money online. But how do you find the right keywords and how do you know what people are searching for?

There are six key steps to this process which will answer all of these questions:

  1. Find Micro-Niche Keywords – Identify a micro-niche inside a penetrable market that has profitable products that people are already selling. A micro-niche is a subset of a market niche.
  2. Verify Keyword Volume – Using WordTracker and/or the Google External Keyword Tool, make sure searches are over 80 per day and that there are under 30,000 search results overall.
  3. Verify Keyword Competition – Determine whether or not you will be able to penetrate the top 10 results in Google based on the number of top-level domains listed, their age, and number of backlinks.
  4. Produce Keyword-Rich Content – Write content for your primary landing page that also contains your primary keywords and links to sub-pages that contain longer keyword phrases.
  5. Promote Using Keywords – Write articles, blog posts, and lenses for posting on other web sites that link back to your sub-pages with your longer keyword phrases. Post at least two Youtube videos.
  6. Sell Products or the Web Site Itself – At this point, if you followed all of the steps, you should be making money online by selling products.  If not, then consider selling the domain for a profit online at Flippa or Sedo.

The rate of success with this method is roughly 1 out of 8 and marketing and testing can take anywhere from 1 to 30 days.  Success is defined as more money coming in than is going out each month and that includes all opportunity costs (time that could have been spent making money in other activities).  Tracking is critical not only with the data of the results, but with the finances and time spent.

How to Find a Niche (and What to Do with it Once You Find It)

Profit can be made from almost any niche – the key is knowing how to find it

This is a simplified method for how to find a niche. Essentially we begin with the end in mind, knowing we’re going to need a product to sell that is currently being sold, but maybe not as well as it could be.  Maybe it’s hard to find or maybe the people who are selling it want help selling it.  That’s where you come in.  Here is an example:

I like computer games so I use Google to search for “computer games” (without quotes, which is called a ‘broad search’), which gives me back 200 results. I then use the criteria (as mentioned in 6 Steps to Making Money Online and Research and Analysis Metrics) to narrow them down to one ‘keyword’ I’d like to use.  I then find 200 more keywords related to that one keyword and again narrow those down to 4.

Now I have my micro-niche, which is identified by the keyword, “World of Warcraft Gold”.  I then have to see how much competition there is for that keyword and if it is a penetrable market (one that has low domain age, a small amount of back-links, and no or low directory listings). Only then can I move on to check whether or not there is something to sell.  If there is something to sell, then we ask ourselves if we would want to work for the amount of money it is offering.  If it is, then we build and start promoting.  If I don’t get traffic, I kill it and start over or sell the domain on Flippa or Sedo.

How to Find a Niche

Sometimes coming up with ideas for a niche is hard.  One set of advice I heard was to look in the back of magazines to see what people are selling because it means there is already a niche market for it because people are buying it.  You can also use Google Trends or Twitter Search to see what is trending right now.

Here are some examples from ads in the back of a magazine:

  • Logo Design
  • Web Design
  • Business Plans
  • Botta Solus Watches
  • Timeshares
  • Oranges as Holiday Gifts
  • Exercise Equipment
  • Employee Leasing
  • Business Services

Here is what is currently trending on Google Trends:

  • tom delay
  • ashley turton
  • eftps
  • bcs championship game
  • liberal smear machine
  • todd graham
  • houston livestock show and rodeo 2011
  • ron rivera

Here is what is currently trending on Twitter Search:

  • Wojtek Wolski
  • Lionel Andres Messi
  • María Elena Walsh
  • Beth Gouveia
  • Fernanda Vasconcelos
  • Sue Sylvester
  • Great Gatsby
  • Toni Ramos
  • #palabrasquedanmiedo