• Market Sophistication Levels

    Market Sophistication Levels are about selling differently based on competition level and the degree of public sophistication about your product and market. They are based on a book called Breakthrough Advertising by a copywriter named Eugene Schwartz. Vishen Lakhiani popularized it in his video (below). Market Sophistication has 5 levels. To get people to buy or […]

  • Plans

    “In preparing for battle, I have always found that plans are useless but planning is indispensable.” -Dwight D. Eisenhower It’s easy to get caught up in the notion that a sound business plan and a strong marketing strategy will ensure your success in business. We’re taught in business school and in the media that if […]