5 Steps to Rebranding Your Business’ Image

1. Start with market research.

Find out who your customers and other interested parties are and what they want or need from you. Interview or create surveys – online or offline. Use the results of these interviews and surveys to help you evaluate your image as it stands today.

2. Analyze the results.

Identify the strengths and weaknesses (the two initials in a SWOT analysis) of your current image. Pinpoint what misconceptions or negative perceptions need to be corrected. Highlight those that made your brand or company shine in a positive light.

3. Create a strategy.

Start out brainstorming. Write down any and everything you could change including your company’s name, logo, product mix, or yes, even dropping some current customers in order to court others that better fit your company’s brand and image better.

4. Find expert help.

SCORE, a group of retired and working executives serving America’s small businesses and entrepreneurs, says “Image makeovers usually call for professionals who can help you devise and implement a new concept.” Erich Stauffer can help with these services.

5. Hold yourself and others accountable.

How do you know how the rebranding of your business’ image is going if you don’t track it? Follow up to make sure the image makeover is working. Find out if sales are up? Are you now attracting the customers you wanted? If not, go back to a previous step until you’ve got the right mix for your business’ success.

Vermillion Christian Church is Growing

Vermillion Christian Church of Alexandria, Indiana has decided to makeover their website in order to serve their community of Vermillion better. Vermillion Christian Church is, “A place where Jesus Christ is LORD and where everyone knows your name.” We wish Vermillion Christian Church good things as they move forward with this web design and development project. Vermillion Christian Church believes, “Where the Bible speaks, we speak; where the Bible is silent, we are silent,” and their new website will reflect that.

Nook Share Seeks Coworkers in Central Indiana

Nook Share is an idea for a coworking facility to be housed in central Indiana. Their motto is Work Together™. Erich Stauffer helped design and build a website they could use to attract coworkers around Indiana to help volunteer or join the future facility. Erich Stauffer designed the logo as well. “The asterisk symbolizes the various nooks in a room, with the center being shared by all,” said Erich Stauffer’s lead designer. According to Wikipedia, “Coworking is an emerging trend for a new pattern for working.” Those who use coworking facilities are called coworkers who are, “Typically work-at-home professionals, independent contractors, people who travel or just work independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.” If you would like more information about coworking in Indiana, check out http://www.nookshare.com or follow Nook Share on Twitter.