Indianapolis Marketing

Indianapolis marketing firm, Erich Stauffer, offers web design, search engine optimization (SEO), social media marketing, online advertising services to help you get more exposure, gain new customers, and grow your business.

Erich Stauffer is in the business of helping your business and Erich Stauffer will help you every step of the way. He’s helped businesses from startups to established businesses grow using the multiplying power of the Internet.

We believe that sharing, transparency, and engagement with current and potential clients is one of the best ways to reduce barriers to using your products and services. We use web technology to get your message across to those seeking it.

While the Internet is an open playing field, you may be unfamiliar with the terms or all of the new sites, techniques, or jargon. That’s okay. We keep up with that stuff and can explain it all to you when you’re ready. We’re nice like that.

We know how to market businesses online in Indianapolis. We’ve got clients who rank highly on Google in some of the most competitive categories including dentists, landscapers, and retail. If you’re a local business in Indianapolis, Erich Stauffer can help.

Our Process

If you’re interested in learning how Erich Stauffer can help use the power of the Internet to grow your business in the Indianapolis market, call or email us to setup a time to discuss your goals. The first hour of consultation is free at which time we’ll be able to provide a no-obligation, up-front quote on what we believe it would take to achieve your goals.

Indianapolis marketing projects start at $200 and vary according to your needs. If you’re looking for an outsourced marketing team member who can help you get organized and move in the path of growth, Erich Stauffer is a nice guy who’s been there. He’s led successful projects of varying sizes and would love to help you get started with your project soon.

Increasing Productivity In Website Maintenance

This is a guest post from Robby Slaughter, who runs an Indianapolis consulting firm.

Hiring a web design company is only one step of the process.  Once you have a new custom website designed that meets your needs, you still have to maintain it.

Sure, there are many website design companies in Indianapolis (and elsewhere) that you can pay to manage all of your site content and marketing. But that may not be within your budget. For many small businesses, keeping their website current falls on their own shoulders. And with all of the work that you have to do for clients, managing the website may fall by the wayside.

Ensure You Have a CMS

One of the benefits of working with a web design firm like Erich Stauffer is their use of a CMS, or content management system, to build your website. A CMS is a software application that lets you edit most of the text and  some of the imagery and layout in your site using point-and-click tools.

WordPress, which is the CMS I’m using to write this post, is a popular and effective product in this category. I don’t have to worry about coding or technical details in order to add content to the site. I just login and type.

Get Training on Your CMS

At first, it may seem like you don’t need training to use a tool like WordPress. It’s similar to a word processor. There’s a box you can type into, and there are buttons at the top that you can use to change formatting or insert pictures.

However, just like a word processor, you don’t know what you don’t know. There are some incredible features inside every CMS and without training, you probably won’t find out about them.

Schedule Time To Maintain Your Site

If you plan to write a new blog post once a week, put an hour aside on your calendar and make an appointment with yourself. Or better yet, reserve a day on your calendar to write blog posts for the next two months. Then use, the scheduling feature of your CMS to parcel the blog posts out over time.

Don’t know how to schedule posts? Talk to your website design company.

Create a Guest Login

This is an incredible productivity secret that will save you time. If you want to have others post on your blog, create a guest account for them. That way, you don’t have to ask them to send their post by email, copy and paste it into WordPress, and deal with formatting issues. Instead, you’ll find out that there’s a new post ready to be reviewed. What could be easier?

In short, you can actually be more efficient when maintaining your website. Talk to your website design company about your CMS. And if you don’t have one, considering checking with Erich Stauffer about moving to a platform like WordPress.

Good luck!

Why Have a Website?

What’s the value of a website? What does it do for your business? What’s the point?

We make websites. We know what they can do and what makes them tick. But what we were unsure of was what problem they were solving. We wanted to know what value websites bring to a business.

Are they strictly utilitarian? Are they a commodity? Are they something you just have to have?

We remember a time before the world wide web. We recall relying on the phone book, the library, and recommendations from people you know in order to make decisions on where to shop or go.

We remember a time when websites were new and [literally] flashy. It was a new medium for your message and the rules hadn’t been written yet. It was the wild west and everything was new.

It’s been nearly 20 years since the first web page went up. Websites have become more professional, technology has improved, and there are much more rules, but only one that really matters.

The value of a website is in the information it provides. Remember the “Information Superhighway” and it’s king, Content? The purpose of a website has always been the same: Information.

So what does this mean for business owners looking to market their business online?

  • Eliminate the Unknown – Make sure your potential customers get the answers to the questions they have about your business to remove any fears (rational or irrational) they have about doing business with you.
  • Tell Who You Are – Customers want to know who they will be dealing with. This includes, but is not limited by the bio in your About page. Use real (not stock) photography whenever possible and let your personality show.
  • Share Your Process – What’s it like interacting with you? What sort of interactions will I have with you? What will it cost? What are you hiding? What’s your motivation? Your website can and should explain all of these things.
  • You may have heard the expression, “Know, trust, buy,” which means that a customer has to know you before they trust you and trust you before they buy from you. Your website can ease and accelerate that process because they’ve already spent a lot of time on your site getting to know your business to the point they trust you enough to call you. This doesn’t mean your website is selling for you, but it is enabling you to sell. Think of it as an advertising brochure that someone is reading at the exact moment when they need your service. That’s the power of the Internet and if your website isn’t responding to a customer looking for services you offer, you’re business is missing out on a huge opportunity.

    Erich Stauffer is an Indianapolis web design firm that uses the power of web technology to grow your business.