Erich Stauffer

Tag: copywriter

  • Do You Like to Write?

    Did you know that some people make money writing books? There are many different types of books. Some are stories and some are full of facts. What matters is creating value for the reader.

    What is Value?

    If I am bored and want something to entertain me, and I read a story that entertains me, then that story has provided me with value. If I am searching for the answer to a problem and a book contains the answer to that problem, it has provided me with value.

    Value is different than money.

    Money is what someone is willing to pay for value, but they are not always equal. Oftentimes people are only willing to pay for something they perceive as being more valuable than the money they are paying for the thing. Let me give you an example.

    You need 4 quarters to park your car, but you only have dollars. While in the car you see a man walking down the street. You ask him if he has 4 quarters. He does, but he says he wants $2 for the 4 quarters. Or say the man says instead, “If you pay me $2 I will take your $1 to the bank 4 blocks away. I will run as fast as I can. And I will be right back.” Which offer do you think the person in the car thinks is more valuable? Both have the same result. Humans are not always rational.

    Here’s another example: a used baby doll is sold on the Internet at a place called eBay where you can sell anything you want. The doll sells for $1 on it’s own. But then the person who buys it writes a story about the doll and re-sells the item on eBay, this time with the story about the doll. The doll then sells for $50 because the buyer percieves the value of the doll as being more because of the story. This is another way to make money from writing.

    There are many ways to make money from writing. Some people write instructional courses to teach people. Some people write plays or movies or TV shows. Some people write jokes to tell people at comedy clubs or on late night TV. Some people even write legal briefings or report on news to tell people what happened at a particular event.

    I encourage you to keep writing and to keep learning the different ways you can make money – by writing – and other ways. Up next: How to Make Money.

  • Indianapolis Web Design and SEO Consulting

    Erich Stauffer is primarily an online marketing firm that uses two primary tools to promote your business or brand on the Internet. The first tool is your web page, which tells users about your business, allows them to interact with your business, or is setup to sell things for your business. The second tool SEO, or search engine optimization, which helps drive traffic to that website. The two tools are not mutually exclusive, however. The best SEO techniques involve improving the wording or layout of the web site and as well as promoting the site from outside using link-backs.

    Although relatively new techniques come out all the time to adapt to the methods search engines like Google use, content is still king. The easiest sites to market are those with lots of text about the company and the products or services they offer. Many times, businesses choose to hire copywriters for the sole purpose of helping to write articles for the website. These articles are either about the company or about a product. Another reason for using a copywriter may be to write objective press releases. Press releases are usually one of the best methods to get the word out about a new product or promotion and are a key to any SEO plan.

    If you would like more information about Erich Stauffer, about web design and seo in general, or about web design and seo in the Indianapolis area, please visit erichstauffer.com.