Content Marketing

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What’s the hook gonna be? When I was in college I used to wish I could be the guy who made up…

April 22, 2014

If I had a dollar for every time I’ve been told there is too much content I’d have, like $5. The thing…

April 10, 2014

If I were tweeting today I would have wrote: WordPress is not so much a content management system as much as a…

November 5, 2013

You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a…

May 10, 2013

5 Ways to Create Great Content Marketing: Write What Matters to the Customer – Write from your customer’s point of view. Take…

March 17, 2013

This is a guest post by Leslie Bailey, a freelance writer in Indianapolis. As a blogger and freelance writer, I receive dozens…

April 20, 2012

In April of 2009, Steve Blank and Eric Ries gave a presentation on Customer Development at a Startup2Startup Conference in Palo Alto, California.…

February 17, 2012

Recently a former co-worker and friend asked me about how I started making money on the side: I’ve toyed around with a…

February 14, 2012

We did a small test to see what were some of the biggest problems business owners had and what we found was…

January 22, 2012