Erich Staffer

  • The Content Carousel

    What’s the hook gonna be? When I was in college I used to wish I could be the guy who made up the headlines for the local newspaper. I had no idea how much it paid, but I was sure that everyone at the newspaper wanted that job and it was incredibly hard to get.…

  • Too Much Content – Advice I Love to Ignore

    If I had a dollar for every time I’ve been told there is too much content I’d have, like $5. The thing I see right away in the content is that there is far too much content. MORE PICTURES!!” -Sam, Web Designer, 11/16/2012 I agree! We need more pictures. Who’s going to take them? When…

  • Content Management Systems vs. Managing Content

    If I were tweeting today I would have wrote: WordPress is not so much a content management system as much as a content display system. A content management system (CMS) designed by Erich Stauffer would allow content to be platform-agnostic. In DRY (don’t repeat yourself) terms, the content would be an object who’s repurposing could…

  • Customer Acquisition Systems in a Marketing Ecosystem

    You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a Marketing Ecosystem? While a marketing platform contains a ‘home base’ such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books – a Marketing Ecosystem takes a slightly…

  • Content Marketing

    5 Ways to Create Great Content Marketing: Write What Matters to the Customer – Write from your customer’s point of view. Take the time to figure out what they care about – not just the features of your product. In other words, think like a salesman and do your homework. Go where your customers are…

  • How to Effectively Deliver a Press Release

    This is a guest post by Leslie Bailey, a freelance writer in Indianapolis. As a blogger and freelance writer, I receive dozens and dozens of press releases a week. About 98% of those are deleted…and that’s on a good day. Despite what old-school public relations professionals might say, press releases are no longer the only…

  • Customer Development

    In April of 2009, Steve Blank and Eric Ries gave a presentation on Customer Development at a Startup2Startup Conference in Palo Alto, California. They called it The Customer Development Model, which stated that, “More startups fail from a lack of customers than from a failure of product development”. But it’s not just startups, more companies fail…

  • How to Start Making Money on the Side

    Recently a former co-worker and friend asked me about how I started making money on the side: I’ve toyed around with a lot of ideas around how to start making money on the side and how to then move from that being side income to my main source of income, but I haven’t pursued anything…

  • How to Get More Customers

    We did a small test to see what were some of the biggest problems business owners had and what we found was the biggest problem was “How to Get More Customers“ We know that in order to get more customers you must first figure out what your customers pain points are – find out what…