Erich Stauffer

  • Social Media Dashboards

    Are you still using a spreadsheet to collect your social media data? Me too. Here is how I’m trying to automate marketing analytics. Every morning I manually calculate metrics like the number of Shopify orders, the number of Facebook likes, and the number of Twitter followers (to name a few). I started to wonder, “How…

  • 10 Ways Businesses Can Use Analytics to Expand their Business

    Businesses have more information stored on their customers and their business processes than ever before, which adds complexity in trying to collect, manage and interpret data into information that can help guide a business to success. Here are ten ways to use analytics to handle this complexity. 1. Get organized and get feedback. The first step…