• History vs. Story

    When a company is asked to provide their story, they typically tell their company’s history, but what people really want is their company’s story. What is the difference between history and story? Let’s look at some examples: Company History A Founded by field service experts in 2001, Field Service Management Software offers solutions that enable […]

  • Geek Hand and The Settler’s League

    Hate the Game, Not the Player I set out to create a new “Home” brand of technology consulting so that I could offer Indianapolis computer repair in homes without damaging the brand I was establishing with business customers.  I came up with “Professional Technology Consulting at Home,” but the domain was taken so I started […]