As an IT and marketing guy I’m often asked to setup new software or help integrate one system with another. This post is about Shareasale datafeeds: what they are and how they are used – from an IT point of view. If you still need professional help, there is a link at the bottom.
- a datafeed is just a file that affiliates can download that contains links and info on our products
- once the datafeed is downloaded, affiliates can use it with special widgets on their site
- some affiliates specifically look for merchants who have a datafeed they can download
- if the datafeed is visible in our Creatives under Datafeed, then affiliates can download it
- it is not an integration, it’s only a file that can be updated at any time, overwriting the old file
What is a Shareasale datafeed?
The Datafeed functionality allows merchants like us to upload lists of products to their ShareASale account and provides us with the ability to manage multiple stores and product level commissions as additional options. The Datafeed upload completely replaces the existing product listings in our merchant’s account with every upload. Any items not included in the uploaded file will be removed from the product listings. The full overview of the Datafeed specifications can be found at this Shareasale datafeed setup link.
Why use a datafeed?
It allows any affiliate that wants to feature a product on their page or through one of Shareasale’s content tools to display our products on their page. Some affiliates specifically look for merchants with datafeeds.
How long have they been around?
At least since 2013.
How do I check to make sure a datafeed is working?
It appears to be something only an affiliate can see, but the documentation makes it seem like it’s not an integration, it’s just a file that affiliates download and then use as a source file on their sites. So as long as it’s in your creatives and approved, then it’s “working”.
Why would it not be working or how to update the file?
We could find that either Shareasale has an issue with the file or the affiliates themselves have an issue with the file once they go to use it. Once we have feedback, we can upload it again at any time and it will overwrite the file that is currently in Shareasale. Here are some common datafeed problems to watch out for and here are some examples of how to create a product datafeed.
I didn’t know anything about Shareasale and I didn’t take the time to learn it before, but when I did take the time to learn it and build context I was finally able to know what a datafeed was used for and to tell whether or not the datafeed was setup correctly. This blog post is meant to help others like me who are tasked with setting up a Shareasale datafeed know what a datafeed is and how to check it so I have more context about what they are for and how they are used.
Professional Affiliate Setup Help
If you’re reading this you may be a merchant on Shareasale that is looking for an affiliate management company to help you get setup and build a network of affiliates to help market your products. This is not a sponsored post, but I have worked with Priest Willis and his team at Affiliate Mission and have been pleased with their work, their communication, and their integrity. I highly recommend Affiliate Mission for affiliate management and marketing services.