“Look what you made me do.” -Taylor Swift after starting her new brand.
Celebrities have successfully leveraged their fame and influence to create and promote brands that resonate with their personal ethos. Conor McGregor capitalized on his Irish roots by launching the whiskey brand Proper No. 12. Ryan Reynolds used his fame for Aviation Gin and Mint Mobile. And Gwyneth Paltrow entered the lifestyle and wellness market with the launch of Goop, a brand synonymous with holistic living.
No one currently has as big of a fan base as Taylor Swift. Let’s imagine what kind of retail business she would start – based on her brand.
Fashion and Merchandise Line
Taylor Swift is not only known for her musical prowess but also for her distinctive style. A fashion and merchandise line could include clothing items inspired by her iconic looks, as well as accessories and collectibles that resonate with her fans. Kanye West, Jay-Z, Pharrell Williams, Rihanna, and Drake have all done this.
Beauty and Fragrance Products
Given the ever-growing popularity of celebrity-endorsed beauty products, if Taylor ventures into the beauty industry, she could develop a line of cosmetics or fragrances that reflect her personal taste and values, creating a connection with consumers who admire her not just for her music but also for her sense of individuality. Lady Gaga’s Haus Laboratories is an example.
Socially Conscious Brand
Building a brand with a strong social or environmental mission could align with Taylor Swift’s public persona. This could involve creating a line of products that support charitable causes or promote sustainability. A socially conscious brand would not only showcase Taylor’s commitment to making a positive impact but also resonate with consumers who prioritize ethical and responsible consumerism. Jessica Alba’s Honest Company is an example of this.
Digital Content Platform
Leveraging her influence and storytelling skills, Taylor Swift could consider creating a digital content platform or leverage her capital to help produce original multimedia productions. Reese Witherspoon’s Hello Sunshine is a great example of this. She helps turn books into movies.
Book or Publishing Venture
Speaking of books, Taylor could explore a book publishing venture, such as releasing books or collaborating on storytelling projects, could allow her to connect with fans in a new and meaningful way, extending her brand into the realm of written expression.
With Taylor Swift’s multifaceted talents and her massive global following, a fashion and merchandise line appears to be a strong option. This choice aligns with her distinctive style, allows for creative expression, and taps into the lucrative market of celebrity-endorsed fashion. A well-designed fashion and merchandise line could not only cater to her existing fan base but also attract new audiences who appreciate her influence in the world of fashion and entertainment.