What is Tag Management?

Here is what I have so far: http://en.wikipedia.org/wiki/Tag_management

I didn’t know, but now I do. Essentially it has nothing to do with things like WordPress blog post tags and everything to do with helping less technical people manage what code snippets go on which pages of a website.

Think about it like php includes: one snippet of javascript includes everything that another site (lets call this other site “tag management software site”) wants to put in it. In this way, an IT dept or a web designer could put in one line of code and the other team members (lets call them “marketers or a/b optimization experts”) can then manage all of the tracking codes and optimization snippets for each page or the whole site from the tag management software site without having to make any changes to the code on the actual site:


This is more beneficial for large organizations with many departments/teams and or really large sites that might have different analytics or conversion tracking/optimization software running on different parts of the site. It may also be useful for a web consultancy to manage all of their client’s tags (code snippets) from a central location. Google has a free tag management platform here:


“Want to focus on marketing instead of marketing technology? Google Tag Manager lets you add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.”

From Jason: “The argument doesn’t make much sense to me. Want to focus on marketing without the IT folks? OK, then get the IT folks to do a huge project to add a new platform to manage tags, replace the cms or static website with all of these tag references, then continually teach us how to manage these tags evermore. Then, we wont need you, IT.”