Erich Stauffer is primarily an online marketing firm that uses two primary tools to promote your business or brand on the Internet. The first tool is your web page, which tells users about your business, allows them to interact with your business, or is setup to sell things for your business. The second tool SEO, or search engine optimization, which helps drive traffic to that website. The two tools are not mutually exclusive, however. The best SEO techniques involve improving the wording or layout of the web site and as well as promoting the site from outside using link-backs.
Although relatively new techniques come out all the time to adapt to the methods search engines like Google use, content is still king. The easiest sites to market are those with lots of text about the company and the products or services they offer. Many times, businesses choose to hire copywriters for the sole purpose of helping to write articles for the website. These articles are either about the company or about a product. Another reason for using a copywriter may be to write objective press releases. Press releases are usually one of the best methods to get the word out about a new product or promotion and are a key to any SEO plan.