Indianapolis Web Design and SEO Consulting

Erich Stauffer is primarily an online marketing firm that uses two primary tools to promote your business or brand on the Internet. The first tool is your web page, which tells users about your business, allows them to interact with your business, or is setup to sell things for your business. The second tool SEO, or search engine optimization, which helps drive traffic to that website. The two tools are not mutually exclusive, however. The best SEO techniques involve improving the wording or layout of the web site and as well as promoting the site from outside using link-backs.

Although relatively new techniques come out all the time to adapt to the methods search engines like Google use, content is still king. The easiest sites to market are those with lots of text about the company and the products or services they offer. Many times, businesses choose to hire copywriters for the sole purpose of helping to write articles for the website. These articles are either about the company or about a product. Another reason for using a copywriter may be to write objective press releases. Press releases are usually one of the best methods to get the word out about a new product or promotion and are a key to any SEO plan.

If you would like more information about Erich Stauffer, about web design and seo in general, or about web design and seo in the Indianapolis area, please visit erichstauffer.com.

SEO Terms – By the way, what does SEO stand for?

When I first got into web design, I didn’t even know what SEO was, let alone stood for. If you’ve stumbled upon this article you might already know that it stands for search engine optimization. This refers to the process of improving search engine results, which leads to our next SEO term, SERPs. SERP refers to search engine results page(s). The number your site is on that SERP is your PR or page rank. When the term is smashed together with no space it is a Google registered trademark. You might also see the term PR5 or PR4. Search engines give greater credibility to sites with links from PR1-PR5 websites. PR, as noted before stands for page rank and the number indicates the rank on that page (1-10). A PR1 website is the number one website for a given search term, for example.

If you choose to get help on your Internet marketing, how do you decide which SEO firm to go with? Erich Stauffer, an Indianapolis SEO firm writes that, “web design built around search engine optimization,” is something to look for in a SEO firm. SEO is more than just in-bound links. The website has to have good content and a good structure. Are you using H1 tags on every page? Strong tags instead of bold? Are you adequately using your description and keyword meta tags? Are you using tables or DIV tags to organize your information? Can your web page be viewed on a mobile device? Have you submitted your website to ODP? If you do nothing else, please do this last step as the ODP, the Open Directory Project, is the most important step in your SEO or Internet marketing campaign.

Indianapolis Dentistry Embraces Twitter

An Indianapolis dentist has begun using Twitter to reach out to his patients in a way that he has never done before.  “I didn’t even know what Twitter was until I started using it,” said the dentist.

Twitter is a micro-blogging service founded by some of the same people who made blogging accessible to millions through Blogspot. The catch is that each blog entry is limited to 140 characters.  Users can post from their cell phones, email, directly on the site, or through third-party applications or websites.

Our client now has 623 followers and is one the top-followed dentist in Indianapolis according to the Twitter directory, Wefollow.  A follower is someone who opts-in to hear what you write or “tweet” about.  We have seen traffic to their website coming from Twitter so we know it is working as a promotional tool.

How can we help you promote your business online or around Indiana?