Monthly Website Reports

Here’s an example of what our customers get from us each month in their Monthly Website Report:

Good afternoon. I hope your summer is going well. Attached is your monthly Google Analytics report and a special message below.

A Special Message

Have you ever thought of an app for your phone that you thought could enhance your business or help your customers? What if there was a way you could see that app come to reality on the iPhone?

We have recently partnered with a company that develops applications for the iPhone, iPad, and iPod Touch that can be used around the world – for your customers or to turn your idea into profit.

There are many different reasons why you might want to develop your own app such as a way to help your customers interact with your business (ex. scheduling or bill payment) or maybe it’s a non-business idea you had that you just want to explore to either sell or make money from ads.

Whatever your ideas are, we’d love to hear about them. What’s your passion? Is there an app for that?

Depending on your level of service, we may also add the following metrics:

  • Unique visitors
  • Twitter followers
  • Facebook fans

Don’t have a Twtter or Facebook account? We can fix that up for you to manage for $120 or leave that to us for $60 a month with a six month minimum contract.

Strawberry Cake Pie and the Facebook Coefficient

Strawberry-cake-pieLast night I had a dream that I went to a restaurant with a couple of friends and we all ordered a strawberry cake pie.  It was served in a “taco salad”-like pan with a friendship bread, cake-like base.  The topping was similar to a strawberry pie, but the kind with strawberry glaze mixed in.  That was our meal.

In the morning I called my friend on the way to work and he thought the idea was fantastic, but then he took it to the next level.  He said, “Why not take strawberry cake mix, churn cold butter into it, and make that the crust instead.” BRILLIANT and DELICIOUS-sounding.  I’ve got another friend who makes exceptional deserts (such as the 7-layer bar) who is going to do the testing.

Analyzing Facebook

During our conversation I had mentioned that I was so excited about the strawberry cake pie that I had posted it to Facebook first thing in the morning.  This led to a discussion about a recent Facebook “analysis” I had done on this friend’s Facebook profile.  I had noticed that his wall posts were down compared to a month ago so I mentioned that his Facebook wall posts were down 83% compared to last month.  I hadn’t really done the analysis, but he thought I had, which made me think that Facebook is ripe for analysis.

A while back a different friend of mine did a quick study to find out how many wall posts one of his friends made before and after a point in time. He was able to go back through all of his wall posts to discover that, even though they had been Facebook friends, before the event there were no wall posts, but after the event, the wall posts were near-spam levels.  The metric in that analysis was wall posts, which inspired me to use the same metric for what I call the Facebook Coefficient.

facebook-coefficientThe Facebook Coefficient

The Facebook Coefficient is the number of wall posts you make compared to the number of wall posts received.  This is a measure of your popularity on Facebook  (or how big of a jerk you are, which a friend of mine pointed out).  The coefficient takes into account the last time the user logged in, not counting incoming wall posts until after the user logs back in.

The coefficient can be computed manually, but would best be done by a Facebook App.  I am a member of the Facebook Developers community, but I have yet to produce a Facebook app.  This is in part because I never had a need to or an idea of what Facebook app to write.  If you are a developer, feel free to use or adapt this idea.  I would be interested in using it.  For more ideas, check out this blog post about wanting Facebook Statistics.

What Facebook apps would you like to see? On May 19th, 2009 I posted about using Twitter as a business research tool. If you are a Facebook developer I would consider doing something similar.  Here’s why: the following two wishes have been granted.

WISH there was a way to permanently hide any news feed info relating to those “What kind of blah blah are you” quizzes on facebook.

wish there was a way to opt out of getting messages from some people in facebook. Seems like whey need a spam filter.

But this one still has not:

wish there was a way to post PDFs in #Facebook messages…

So if you are a developer who wishes to develop a popularity app like The Facebook Coefficient, then you may have already developed Popularity.  Popularity is a, “fun and rewarding ranking game that calculates how interactive people are with Facebook, Twitter, MySpace, YouTube and Flickr,” but when you try to use it on Facebook it errors out and says

There are still a few kinks Facebook and the makers of Popularity are trying to iron out. We appreciate your patience as we try to fix these issues. Your problem has been logged – if it persists, please come back in a few days. Thanks!

You may have heard the expression, “There is no such thing as competition.”  No matter how good of an idea you have, if you can’t execute it, then it is not worth much.  Execution is really the name of the game and whether you are baking a strawberry cake pie or a Facebook app, you must deliver the goods – otherwise, it’s just a half-baked idea.