I recently attended a Linking Indiana event where Blake of Blaze Communications gave a presentation on personal branding. Personal branding is to branding what you are to your organization. In other words, if branding is the reputation for your business, then personal branding is your reputation.
It was raining in Indianapolis and yet the light from the sun was still shining through the clouds, which made for some interesting views of the city. There were also some interesting views discussed after Blake’s presentation when we all sat around discussing possibilities for our personal brands. My favorite was of the IT guy who described his business as fitting like a glove.