The Art of Gardening

While pulling weeds in my garden this afternoon, which I am accustomed to doing after church on Sundays throughout the summer, I began consciously trying to free my mind from everything outside of the relationship between me and my garden. And the moment my mind was free, I was able to find the answer I was looking for.

In the recent past I have been viewing my life in sections, what you might call roles.  I am a business analyst by day, a business consultant by night, a blogger, an entrepreneur, a father, and a husband (and yes, I fear I prioritize in that order, but that is a subject not covered in this blog post).  I preferred calling the roles “sections” because I could better categorize in my mind how to act in each area, while remembering my character – who I am makes up a large part of how I act in each section.  A value I set on myself, the whole of all those sections, was to prioritize things that are revenue generating over those that are not, least most being cost-centers (expense generators).  And since my biggest client was my day job as a business analyst, that gets highest priority.  In the same way, my family is a cost-center so they get lowest priority.  My wife costs more than my children so she is ranked lowest.

However, I have a garden.  I chose to plant a garden last fall and actively have been working on it since.  This garden is roughly 200 square feet, of which half is corn and the other half made up of strawberries, green beans, tomatoes, bell peppers, jalapenos, and sunflowers (subconsciously I even listed the plants in the order which are most expense-saving to aesthetic-only).  In the fall I turned over shovels of weeds.  In the spring, I brought over compost-rich soil, and a neighbor helped me plow and till.  My wife bought seeds and my daughter helped me plant them.  At least once a week I go out, get on my hands and knees, and pull weeds.  It takes about 5 minutes per corn stalk because the weeds are so thick.  Each corn stalk will create roughly 80 cents worth of corn – if any corn comes at all.  There is no fence around my garden so there is also a risk that some one or thing will harvest it first.  I’m thinking all of these things while pulling weeds and then this question hits me, “How can I put so much effort into something non-revenue generating?” to which I intuitively knew the answer, “Because it’s exactly like starting a business, which you love to do.”

The Art of the Start

Starting a business usually involves many hours of preparation and toil for little or no return – all in hopes for the big payoff at the end, the harvest.  Buying the seeds is easy and clean.  Preparing the bed is a little harder, but at least the weeds aren’t growing then and you can ride the results of your preparation for a while.  Planting is not so much difficult as mentally challenging and sometimes stressful.  It’s no longer just churning up dirt, you’re dealing directly with product development now.  Plant too deep or space to unevenly and you’ll get waste.  There is no way to know how the decisions you’re making now will affect the harvest, but they will – tremendously.  You water the seeds through promotion and pull weeds by dealing with all the little problems until the harvest comes in.  But if you don’t stay on top of the problems, the problems keep growing.  Just because you ignore the problems doesn’t mean they stop growing.  The funny thing about weeds is, individually they are easy to pull.  The problem is in their magnitude.

Like in Getting Things Done or any other personal productivity program you can think of, the key to projects or problem solving is defining the next step and taking action.  Projects can sometimes seem like what author Jim Collins calls “big hairy audacious goals”, but if you break them down into “next steps,” big goals can seem manageable.  Author Jack Canfield tells an allegory about driving to California from New York at night: you don’t have to see all the way to California, you only need to see the next 200 feet in front of you.  So if your project is 200 square feet or 200 feet, define the next step, but of equally importance: take action.  The weeds, or problems, will not stop coming.  You must develop a system for dealing with them, stay on top of them, and you just might enjoy a bountiful harvest.

A Rainy Day is the Best Time to Sell and Umbrella; How to Become Successful in a Recession

Now that America is in an Awakening, we need manufacturing more than ever.  Start in the ground.  What raw materials do we have to work with?

  • Fossil fuels for energy (hundreds of years of coal, at least ten years of oil, and some natural gas to boot)
  • Copper (a third is still in the ground, a third is in use, and a third is in landfills – we’ve got to go remining)
  • Iron (used to make steel and the first Industrial Revolution, it will be used again for the Awakening).

Lets start with US automakers.  GM, Chrysler, and Ford.  Go Rockafeller and bring it home, vertically.  Fire the unions, convert unused factories into foundries or merge with a metal manufacturing company such as US Steel.  Second, convert other factories not needed for road vehicle manufacture and begin making locomotives or “mag lev” transportation.  BE TRANSPORTATION COMPANIES, NOT AUTOMAKERS.  Consider partnerships with GE and Boeing (and get your head out of your ass).

America needs a SWOT analysis and to act as a cohesive whole to make the Awakening work.  What tools does America have to work with?

  • Large amounts of energy – dams, wind, nuclear, coal, natural gas, wave, thermo, and solar.
  • Large educated workforce – we might not be the best educated, but we are a smart population.
  • Willing workforce willing to innovate – Americans are bred to take risks, that’s how we got here

US financial industry, you were like the son who asked for his inheritance early only to squander it, but we took you back, even threw a party for you under a big TARP tent.  Start lending.  Take a risk.  Be entrepreneurial, invest in those who need investment, and give hope a chance.  If you fail, you already know America will be there to catch you when you’re too big to fall.

The construction industry, you were the straight man, emerging in the Awakening as the “victim” of the collapse.  Its time to use it up, wear it out, make it do, or do without.  Lets renew our inner cities and small municipalities.  Stop all new construction until existing buildings are repaired or in use.  We’ve got to right the ship.  The immigrants are leaving the country.  You’re losing your workforce and potential new home sales.  There are enough lead-paint, 16-gauge, non-grounded fire traps in America’s small towns to keep every home builder in business for a decade if not a generation.

So how can you become successful in a recession?  Same as always:

  1. Stop doing what doesn’t work and resolve to be open to change.
  2. Write down a dream or a goal (ask yourself what you want to have, become, or do).
  3. Build a team – surround yourself with like-minded individuals with similar goals.
  4. Pick a distribution channel (Wal-Mart, Amazon.com, your own website).
  5. Figure out who your target market is (who your customer will be).
  6. Pick a product or service (something to resell, rebrand, license, distribute, or sell).
  7. Find out how much it will cost to make or do and what you will charge for it.
  8. Test with your target market (if successful, go on, if not, start back at #1).
  9. Let people know about it (promote through trade magazines, or online through PPC).
  10. Create procedures so that you can sell your business and start another.

I highly recommend three books for those who want more detail on how to start a successful business in good times or bad: