One Dozen Rubber Ducky Ducks

This past week I sold One Dozen Rubber Duckie Ducky Ducks in a nativity scene (set includes: Mary, Joseph, baby Jesus, 3 wise men, angel, lamb, cow, donkey and camel) without ever linking to the product. It would make most sense if it came from this website since I talk a lot about Erich Stauffer figurines and other collectibles, but it wasn’t. It was clicked on through my site on Coby Kyros Tablets. That’s right. Someone looking for information on Android tablets bought a nativity scene made of rubber duckies. But that’s not all. I have a site that exclusively promotes learning sets like science experiements for kids and yet MID Tablets sold a child’s microscope. Who did sell a Coby Kyros tablet? A page about technology consulting. This goes to show, it pays to post (and post often) #myBody. Here are some of the systems I use to use affiliate marketing to help transition to a full-fledged ecommerce company or “etailer“.

Systems for eCommerce/Affiliate Marketing

To run a successful online business probably requires some systems so I’ve been developing some and thought I’d share:

  • Review Amazon Best Seller lists and curate new items to add to your site(s) – (Daily)
  • Review sold items that were not linked to and create posts for them accordingly – (Daily)
  • Review Google Analytic trends for top content and keywords on your site – (Monthly)
  • Review Amazon sales clicked, but not sold* – (Monthly)
  • Review Google Adsense reports for trends – (Weekly)

Posting Routines

  • Post SEO optimized title and META description, reviews, a picture, and some original content (I use WordPress SEO by Yoast)
  • Install “Social” plugin by MailChimp + “Twitter Tools” to not only display tweets, but post to Twitter
  • Post also on Google+ and Facebook (and any other social network you can systematically stay engaged in)

How to Read the Amazon Associates Orders Report

*When I download the Orders report, I get a view of what people are clicking on, but not buying. I think the “Product Link Clicks” is a better metric for us to track since we can’t control what they do once they are on Amazon, but let’s read what Amazon Associates says:

Orders Reports display number of clicks for each product via a Product Link or add-to-cart button, number of orders placed through the Product Link, and the resulting Product link conversion. You can also see other items that were ordered after customers clicked through to other Amazon pages.