Erich Stauffer

  • On Facebook Acquisitions, Predicting the Future, and Messaging

    In the book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, I learned that people aren’t very good at predicting the future, but they are okay at predicting the next thing. Our brains just aren’t wired to take 2 steps at once, but we can make 1 step + 1…

  • 2014 Trends in Technology

    We’re just about 50% through the year and a few people have been releasing new reports on trends so I thought I’d highlight some things here: Mobile – while the ability to make money from apps may be harder now, the use of mobile devices is only going up (1,2). The future of mobile is…

  • 13 Trends That Are Changing the World

    Things change and will continue to change, that much we know. But sometimes the change is so incremental that it’s hard to notice. This post aims to take a step back and review where we are now and where we might be going. Crowdfunding – funding a project large or small used to be limited to knowing…

  • Trends

    We’re only 3 weeks into 2012 and we’re already seeing these 7 Marketing Trends of 2012: Noise Reduction – Being more mindful of what we share to reduce the numbness oversharing can create Commitment – “Commit” is a word you’ll hear a lot more going forward and you’ll be expected to do so High Value Content –…

  • The eReader Revolution

    How eReaders taken over the tech news and gadget landscape? Find out by reading more about ebook readers and their accessories at Managing Actions.

  • Television Re-Defined

    The lines between television and the Internet have been blurring so long I hereby no longer define television as a device which sits in your living room, but as a medium that can be played anywhere. I can play television on any device I choose. I have come not to be thankful that the shows…

  • 10 Ways Twitter Will Change American Small Business Forever

    Ultra-Local Marketing – direct communication between business owners and their local markets allows for business large and small to add a personal touch and an heir of transparency to give them a human edge in an increasingly no-touch technology world awash with noise. Networking Old-World Advertising – the still-successful outdoor advertising and television commercials are…