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How to Get More Followers on Peach: 5 Ways
Peach is one of the newest and hottest social media apps, but how do you get more followers on Peach? 1. Post more often Peach has a “friend-of-friends” feed that allows you to see what some friends of friends are posting. Appearing regularly in this feed is a great way to build up your friend…
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On Facebook Acquisitions, Predicting the Future, and Messaging
In the book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, I learned that people aren’t very good at predicting the future, but they are okay at predicting the next thing. Our brains just aren’t wired to take 2 steps at once, but we can make 1 step + 1…
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How to Get Started as a Freelance Marketer
Recently I got asked how to start freelancing doing marketing with a focus on social media, email marketing, and blogger outreach: Hey Erich! So I’m trying to venture out on my own with freelance marketing specially focusing on social media, email marketing and blogger outreach. Joy mentioned you might be able to give me some…
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How to Get More Followers on Periscope: 5 Ways
Periscope is the new video streaming service from Twitter. It lets you stream video live from your smartphone to anyone with the app or via their website (if published). But how do you get more viewers to watch your Periscopes? Make a title that intrigues people to watch (definitely don’t leave it blank) Make sure…
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How to Market Your Business in Less than 15 Minutes a Day
I realize that not every business owner can afford to hire a full-time marketing person or spend a lot of time marketing themselves so I’ve created this guide that shows you how to spend the next two weeks taking small, bite-size steps towards marketing your business online. Day 0: Sign up for Instagram and fill…
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How I Use Instagram for Marketing
Here’s a rough rule for using Instagram to market your product or business: 1x100x10. Post at least 1 picture, like 100 pictures, and comment on at least 10 of them – every single day. When adding captions to your own photo, use at least 1 relevant #hashtag, but 3 or more is better. The more…
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Social Media Dashboards
Are you still using a spreadsheet to collect your social media data? Me too. Here is how I’m trying to automate marketing analytics. Every morning I manually calculate metrics like the number of Shopify orders, the number of Facebook likes, and the number of Twitter followers (to name a few). I started to wonder, “How…
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Seesmic VS Path
A friend of mine recently started testing two social media tools, Seesmic and Path. Here is what he discovered: I would recommend Seesmic. It currently is free only because it is in beta. It will be a pay service when it comes out of beta. Pros: -Can post to multiple social media outlets at once…
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20 Serial Entrepreneurs: An Analysis
Serial entrepreneurs want to change the world and “make meaning” but successful ones also make money, and lots of it. Here is a list of 20 serial entrepreneurs and the companies they helped create: Andy Bechtolsheim: Sun Microsystems, Granite Systems, Arista Networks Biz Stone: Twitter, Xanga, Blogger David Duffield: PeopleSoft, Workday Dennis Crowley: Dodgeball, Foursquare…