Erich Stauffer

  • 10 New Business Ideas

    I closed my web design and IT consulting business in 2012 and plan on starting a new business in 2013. It wasn’t that the old business was failing. It was a success, I just wanted to do something different, something that was easier to scale up without adding employees (at least not right away), and…

  • Why Warby Parker Will Be the Next Apple

    Warby Parker, the fashion company specializing in discount, specialty eyeglasses, is in the perfect position to take over the next wave in personal, wearable computing via Google Glass. After recently raising almost $37 million in venture capital the eyeglasses company, Warby Parker, seems poised to do more than just make ultra-hip eyewear with a side…

  • E-Commerce Blueprint

    While this isn’t a technical ‘how-to’ list on how to start an ecommerce company, it’s the top 10 list I’ve developed on how to start an ecommerce company in 2013: Give back – be a socially conscious company with a cause Use keywords in your titles (the most impactful part of SEO) Make it shareable…

  • One Dozen Rubber Ducky Ducks

    This past week I sold One Dozen Rubber Duckie Ducky Ducks in a nativity scene (set includes: Mary, Joseph, baby Jesus, 3 wise men, angel, lamb, cow, donkey and camel) without ever linking to the product. It would make most sense if it came from this website since I talk a lot about Erich Stauffer…

  • How to Link to Articles in Shopperpress

    Shopperpress is an ecommerce WordPress theme that has many functions, but some are not so obvious. For example, you can’t easily edit the header navigation bar links. While it automatically links to pages you create and gives you the option to hide the ones you don’t want displayed, you can’t add custom links without editing…

  • Balls of Steel

    In response to marketing and distribution device about product development: Sometimes you just have to write something, make a decision, just do something before the true answer will come to you. That’s how it is with me at least. A lot of times I won’t know what to do so I’ll just choose something and…

  • 2 Ways to Get More Email Addresses 2 New Ways to Get Money

    For small businesses who are interested in growing their email marketing and transactional email in order to better market and reduce costs, I wanted to share two new ways to collect emails, which just happen to dovetail into two new ways to make money. 2 New Ways to Get Email Addresses: In the past, you…

  • WordPress eCommerce Plugin: Error Detected, Your shopping cart is empty

    If you’re using WP e-Commerce to turn your WordPress website into an online shopping cart, you may have ran into a Paypal error that says, “Error Detected, Your shopping cart is empty.” This can happen when you’re trying to pass a required field like “Name” over to Paypal, but it’s blank. Why would it be blank? Because…