• Too Much Content – Advice I Love to Ignore

    If I had a dollar for every time I’ve been told there is too much content I’d have, like $5. The thing I see right away in the content is that there is far too much content. MORE PICTURES!!” -Sam, Web Designer, 11/16/2012 I agree! We need more pictures. Who’s going to take them? When…

  • Content Management Systems vs. Managing Content

    If I were tweeting today I would have wrote: WordPress is not so much a content management system as much as a content display system. A content management system (CMS) designed by Erich Stauffer would allow content to be platform-agnostic. In DRY (don’t repeat yourself) terms, the content would be an object who’s repurposing could…

  • Customer Acquisition Systems in a Marketing Ecosystem

    You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a Marketing Ecosystem? While a marketing platform contains a ‘home base’ such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books – a Marketing Ecosystem takes a slightly…

  • Content Marketing

    5 Ways to Create Great Content Marketing: Write What Matters to the Customer – Write from your customer’s point of view. Take the time to figure out what they care about – not just the features of your product. In other words, think like a salesman and do your homework. Go where your customers are…

  • Trends

    We’re only 3 weeks into 2012 and we’re already seeing these 7 Marketing Trends of 2012: Noise Reduction – Being more mindful of what we share to reduce the numbness oversharing can create Commitment – “Commit” is a word you’ll hear a lot more going forward and you’ll be expected to do so High Value Content –…

  • Write What Matters to Your Customer

    I’ve been building sites with the thought process that content matters more than SEO. I’ve been doing that by solving peoples problems. I look for those problems by finding sticky posts on forums, reviewing Yahoo Answers questions, and reviewing search terms for people finding my site (only works after you have content). Here are some…

  • 12 Ways to Make Money Online

    How to Make Money Online Making money online is not always easy.  It’s work just like any job, but it seems to have this allure to it.  I think that allure has a lot to do with a feeling of being your own boss or getting as much out of something as you put into…