QVCA stands for, Quality, Value, Consistency, and Authenticity. When you go to post your next social media post or send the next email for your business, ask yourself:
- Q – Quality – Is this a quality post or email? People expect quality and your content lives for years online.
- V – Value – Does the post provide value to the viewer or reader? Does it entertain, delight, or educate?
- C – Consistency – Give people what they expect when they expect it. Create a schedule and stick to it.
- A – Authenticity – Be real, know yourself, know your viewers and readers, and be yourself your brand.
If you follow QVCA with all of your social media posts and email marketing you will be more successful than creating shoddy posts that sound like noise, are sent haphazardly.