Mixer Sales asked Erich Stauffer to help them get better search engine rankings for their primary keywords, best mixers and mixer sales – and now Mixer Sales is ranking on the first page of Google for ‘mixer sales’!
While Mixer Sales ranks #6 for the keyword ‘mixer sales’, they currently don’t rank in the top 100 for ‘best mixers’, which means we still have some work to do, but we believe in celebrating the small victories. We also helped them setup what we call a ‘sticky page’ which is a page that stays on top of WordPress blog post listings. This is named after ‘sticky posts’, but uses a page instead of a post to prevent double posts on the front page. Going forward we’re going to recommend on product marketing sites like this a “start with sticky” policy because it provides a kind of launching pad for all of the other posts, which can sometimes get lost. Users can still find posts using categories or tags, but for the most important posts, they should be linked to from the sticky page and possibly even through the top navigation bar. Most of the time we will start off with allowing WordPress to automatically display pages, but as the site ages and becomes more concrete, we’ll go back and manually manipulate the page navigation to add posts and other keywords for SEO reasons.
Overall we see good things for Mixer Sales and wish them well in their endeavor to help people find the best deals on kitchen stand mixers, which have become more and more popular over the last several years.