Email Expectations

Customer: I need a website for my business so I do a web search for a web design company to make it and I look at the work that they have done before I ever consider price. I judge what their prices might be based on the site and their work. I might put a feeler email out there or call for information, but I don’t want to commit in any way. I want information without commitment.

Us: Emailing or calling us amounts to an information request only. Any commitment comes with a contract, which only occurs after you’re comfortable and ready to get started. We won’t be sending out a newsletter or cold calling you, nor will we be sharing your information with anyone else. We value your privacy and the privacy of your project. However, all of our customers receive a monthly email detailing any software updates and/or testing we have done that month in addition to a detailed report about your website’s traffic.

Indianapolis Dentist Hires Pre-Med Teen as Summer Intern

Indianapolis dentist, Dr. Ted Reese, DDS, MAGD, has hired a local high school graduate, Kishan, to intern this summer before entering the Pre-Med program at Duke University thus fall. Kishan graduated at the top of his class, but hopes to learn from one the best dentists in town. Dr. Reese allows Kishan to shadow him during patient visits in between Kishan’s other roles of assisting the office manager, Karen, and doing a summer email marketing newsletter for the Indianapolis Center for Implant and Sedation Dentistry where he is working.

Erich Stauffer has been assisting Dr. Reese with his marketing campaign and recently with Kishan as he learns how to use Constant Contact, our preferred email marketing software. Kishan is a whiz on the computer and a fast learner. We’re sure he’ll do well at Duke and we wish him well this summer in Indianapolis.

Introduction to Groupons

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Groupons is a company and a website with a unique business model that is mutually beneficial to vendors, customers, and Groupons itself. Vendors like retail outlets contact Groupons about goods or services they would like to package and promote. Groupon reps work with the vendor to create an ad that runs in a daily email newsletter. Each coupon has a quota and if enough people purchase a package, all packages sell at once. Groupons takes a small percentage of the sale and mails the vendor a check the next day. Customers get the coupon immediately for use.

Because Groupons only makes money when you, the vendor, makes money you can be sure that the ad reps will help paint your company and products in a good light. There is very little risk and a lot of potential exposure. Even if not enough coupons are sold, your brand will still go out to thousands of potential new clients who may use your business in the future.

If you want to learn more about how Groupon works, check out their guide site. At Erich Stauffer, we can also assist with helping your company apply to Groupon or setup an email marketing campaign of your own. We prefer Constant Contact, but we are also familiar with Delivra. We recommend email marketing be a core part of your overall marketing strategy and advertising budget.