Erich Stauffer

  • SEO Metric: Time to First Conversion

    This is a SEO case study on “Time to First Conversion”, which involves tracking how long it takes to reach the first conversion after the SEO campaign begins. In this case study, the conversion was tracked as a email web form submission to a website. In Google Analytics, this might be setup as a goal,…

  • Anyone Can Take a Reservation

    One thing I keep hearing from programmers and product owners is that the most important thing (or the hardest thing) is marketing and sales of their product. And to that I say, you have to have a product to market and that’s the hardest part is figuring out what people want, making it, and getting…

  • Business Cards vs Email Marketing

    I recently sent a “soapbox” email to a couple of friends about how I’ve felt recently about business cards in relation to networking and building up your business through local interactions. I’m currently in the process of building up my business consulting business again and I’ve been thinking a lot about networking I did in…

  • Video as a Marketing Tool

    Video is both one of the most powerful and underused tools in marketing, training, and communication. I think it would be wrong of any new endeavor in 2013 to not include video as an integral part of their marketing strategy. This is how I am going to include it this year: Work to create an…

  • Customer Acquisition Systems in a Marketing Ecosystem

    You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a Marketing Ecosystem? While a marketing platform contains a ‘home base’ such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books – a Marketing Ecosystem takes a slightly…

  • Content Marketing

    5 Ways to Create Great Content Marketing: Write What Matters to the Customer – Write from your customer’s point of view. Take the time to figure out what they care about – not just the features of your product. In other words, think like a salesman and do your homework. Go where your customers are…

  • Top Posts and Keywords for December 2012

    In this 714th post, I discuss my top content, keywords, and income for this website. Ecclesiastes 3:5 says that there is, “A time to scatter stones and a time to gather stones. A time to embrace and a time to turn away (NLT).” Since 2007 I have been purchasing domains for speculation or use, but…

  • 2012 Year in Blogging Annual Report

    If you use Jetpack for WordPress, every January you’ll get a “2012 Year in Blogging Annual Report”. Here is mine from this past year: Crunchy numbers 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 29,000 views in 2012. If each view were a film, this blog would power 7 Film…

  • eCommerce Blueprint 2.0

    I started writing this in January of 2013 in response to the original E-Commerce Blueprint from December of 2012, but now, 2 years later, I have more perspective after having helped several e-commerce companies get started. In 2013 I wrote a basic outline of things I felt were important ways to market an e-commerce business:…