Your web site should be a part of your overall marketing plan, but more than that should be part of your overall business plan. Your website should reflect your business and your business should reflect your website. Your website represents your company online and should be taken seriously.
Choose a web address wisely.
Choose a web site address (sometimes called a domain name) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well. Erich Stauffer sometimes recommends using part or all of your company’s motto if it is short and easy to remember.
Update marketing collateral.
Put your web address on all your printed material, including business cards, letterhead, press releases, and invoices. Include it in all your advertising online and offline.
Update all media outlets.
Update any offline media and traditional publicity techniques like billboards or yard signs with your new website. Send news releases (sometimes called press releases) promoting your site to newspapers, broadcasters, and magazines.
Volunteer to speak at conferences or trade shows, write informative articles for trade publications, magazines, or to post on your website. When you speak or write for someone else, mention your company’s web address. People have come to expect this so don’t be bashful about a little self promotion. As long as you are offering them something in return by telling them something they wanted to hear, it is completely acceptable.